Morocco: Marrakech, the Sahara and Blue Chefchaouen — Where to Go and What to Try
Morocco is a country of vivid colours and powerful impressions: mazes of old medinas, the scent of spices in the bazaars, a night under the stars in the desert and the waves of the ocean. It's not far at all from Europe, yet it feels like stepping into another world. We've gathered the essentials: the places not to miss, what to try and how to keep your trip relaxed.
Key points
- Ancient cities, the desert, the Atlas Mountains and the ocean coast — it's easy to plan a route to suit any taste.
- The most comfortable seasons are spring and autumn; in summer the interior of the country gets very hot.
- It's easy to get lost in the medinas, so a map on your phone is especially useful here.
- Mobile internet is useful from the very first minutes: maps, taxis, bookings and keeping in touch with your guide.
Marrakech: the medina and Jemaa el-Fnaa square
Marrakech is Morocco's best-known city. The old medina is a web of narrow lanes and bazaars selling spices, carpets and pottery, and at its centre lies Jemaa el-Fnaa square, which by evening turns into a huge market with street food and musicians. To get away from the noise, head to the Majorelle Garden and the Bahia Palace.
Fez, Chefchaouen and the north
Fez is an ancient city with one of the largest car-free medinas in the world and famous tanneries, where leather is still dyed in large stone vats. In the Rif Mountains lies Chefchaouen, a small town whose houses and lanes are painted in every shade of blue.
The Sahara and the Atlas Mountains
A trip into the desert is one of the main reasons to come to Morocco. From Marrakech the road crosses the Atlas Mountains, past mud-brick fortresses known as kasbahs, such as Aït Benhaddou, to the dunes of Merzouga. There you can ride camels, watch the sunset from the crest of a dune and spend the night in camps under a starry sky.
The Atlantic coast
Along the coast you'll find Essaouira, with its white houses, ramparts and fishing port, the surf villages around Taghazout, and Casablanca, with the vast Hassan II Mosque right by the ocean.
What to try
Moroccan cuisine is fragrant and generous with spices and dried fruit.
- Tagine — meat or vegetables slow-cooked in a clay pot with a conical lid.
- Couscous — the traditional Friday dish, with vegetables and meat.
- Pastilla — a flaky pie with chicken, almonds and cinnamon.
- Harira — a thick soup with lentils and chickpeas.
- Mint tea, poured from a height so that it forms a froth.
- Dates, olives and honey sweets in the bazaars.
Good to know before you go
Morocco is a hospitable country with its own traditions, and a few simple tips will help you feel at ease.
- Clothing that covers your shoulders and knees is especially appropriate in the medinas and small towns.
- Apart from the Hassan II Mosque, tourists are usually not allowed into mosques.
- Ask permission before photographing people.
- If someone in the street offers to show you the way, check in advance whether they expect to be paid for it.
- Cash comes in handy in the bazaars and small cafés.
Staying connected
In Morocco you need the internet from the very first minutes: to find your way around the medina, call a taxi, contact your guide or driver, or show your booking at the riad. You can install your eSIM at home over Wi-Fi, so after landing you won't have to hunt for a SIM card at the airport or stand in queues. When a plan's validity begins is shown on the checkout page before you pay: for some plans it starts at the first connection in the destination country, for others on installation or right after purchase. Your main number stays in your phone, and calls and messages to it keep arriving as usual, under your carrier's terms.
Choose an eSIM for your trip to Morocco in our shop — the plans for Morocco are gathered on this page, and the installation details will arrive at the email address you enter at payment. Enjoy your holiday!
Sources and further reading
- Use eSIM while traveling internationally with your iPhone · Apple Support
- How to use an eSIM with your Galaxy phone · Samsung Support

